Don't let your business be anti-social

Confused on how social media can help your small business? Here are some pointers, writes Noel Davidson.

17th March, 2013
The secret to social media is in the 'social' more than in the 'media.'

It's a bold statement but it's true: social media in business is no longer a choice; the decision is what platform to use and, more importantly, how to use it properly.

Whatever industry you operate in, whether retail, science, IT, service industry, business to business (B2B) or business to consumer (B2C), social media platforms have tools to let you communicate with your customers like never before. But it can be hard to understand the perceived...

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