Sunday July 5, 2020

Don't believe the online mag hype - not yet, anyway

The business of media

27th October, 2013
Andrew Kavanagh

Mequoda is a US firm that helps printed publications make the jump to digital platforms. It recently conducted research on how Americans use their tablets to consume media, specifically magazines. The result was a report that gushes about the opportunities tablets offer publishers.

Fifty-five per cent of American internet users have access to a tablet, with most of them being iPads, Mequoda found. The survey also reveals that 13 per cent of tablet users bought...

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