Don’t believe the hype

The hype about the effects of swine flu is spreading faster than the disease itself, with pharmaceutical firms and other vested interests set to cash in on the public’s fears

15th August, 2009

‘Joe brought it home from the office,” the lady in the voiceover cheerily explains, as a moustachioed Joe hangs his coat in the hall and plants a kiss on his wife’s eagerly proffered lips. ‘‘He gave it to Betty,” the sing-song voice goes on, as Joe hugs a child with plaits in the stairwell, ‘‘and to one of his kids. And Betty’s mother.”

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