Disney's app targets the tech-savvy toddler

Disney Junior's core demographic is 2-7-year-olds. It's clear that the company sees tablets and smartphones are key to targeting this audience, writes Steve Dempsey.

3rd November, 2013

Sheriff Callie's Wild West is Disney Junior's new television series. The show will see the eponymous feline sheriff and her deputy (a woodpecker) ensuring that the town of Nice and Friendly Corners keeps its reputation as the friendliest town in the west. But don't expect to see the show on TV for some time. Disney has turned its back on a TV launch and decided to launch the new series on smartphones and tablets.

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