Monday April 6, 2020

Discounts available as ad spending plummets

A sharp fall-off in advertising investment by financial services firms and the motor industry, usually January’s biggest spenders, has resulted in heavy discounts on advertising space.

31st January, 2009

A sharp fall-off in advertising investment by financial services firms and the motor industry, usually January’s biggest spenders, has resulted in heavy discounts on advertising space.

Media buyers have reported a drop back to 2004 levels in prices for TV advertising in particular, after a 39 per cent fall in costs in January. Expectations are for the same this month.

There are no officially measured advertising spend figures available yet.

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