Directory service runs a dirty campaign in Dublin

At first sight they look a bit like vandalism, but in fact they are new pavement ads for directory services brand 11890.

20th October, 2007

At first sight they look a bit like vandalism, but in fact they are new pavement ads for directory services brand 11890.

The cheeky adverts, to be found showing up the grime in several hundred locations on Dublin streets, are part of a €1.5 million in-your-face (and underfoot) campaign for a brand that is pushing to stand out from its competitors.

Also part of the campaign is some bordering-on-rude press advertising, a new television commercial and...

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