Directory campaign drive to cost €3.5m

Ireland’s newest directory inquiries service, 11890, has begun a marketing drive that could cost as much as €3.5 million.

3rd February, 2007

Ireland’s newest directory inquiries service, 11890, has begun a marketing drive that could cost as much as €3.5 million.

The company, which is aiming to grow its market share from 3 to 10 per cent this year, is spending €1 million on advertising and is offering its services free to Eircom landline users this month.

The new advertising, which began last week, marks the first significant marketing spend by the company since its launch last June.

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