Digital research company ready to soak up consumer sentiments

Advertising executive Ger Farrell is creating a network of spongers with his new venture, a digital research agency called Sponge It.

31st January, 2009

Advertising executive Ger Farrell is creating a network of spongers with his new venture, a digital research agency called Sponge It.

Farrell described the firm as an ‘‘open-all-hours consumer club where members are rewarded for giving their opinions’’.

Basically, Sponge It conducts market research by asking people to participate in surveys and rewards them with points that they redeem for everything from DVDs and cinema tickets to massages and flights.

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