Tuesday March 31, 2020

Digital research company ready to soak up consumer sentiments

Advertising executive Ger Farrell is creating a network of spongers with his new venture, a digital research agency called Sponge It.

31st January, 2009

Advertising executive Ger Farrell is creating a network of spongers with his new venture, a digital research agency called Sponge It.

Farrell described the firm as an ‘‘open-all-hours consumer club where members are rewarded for giving their opinions’’.

Basically, Sponge It conducts market research by asking people to participate in surveys and rewards them with points that they redeem for everything from DVDs and cinema tickets to massages and flights.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 3 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago