Digital makes ground despite fall in advertising

Investment in Irish advertising will fall by 1 per cent this year. Without the expected continued surge in digital advertising the figure would be 5 per cent, according to annual predictions by Acce

8th January, 2012
Digital makes ground despite fall in advertising
Nina Gallagher, director of Accenture Media Management Ireland.

Investment in Irish advertising will fall by 1 per cent this year. Without the expected continued surge in digital advertising the figure would be 5 per cent, according to annual predictions by Accenture Ireland.

"Overall, the market has shrunk by over 40 per cent from the peak of €1.2 billion in 2007," said Nina Gallagher, director of Accenture Media Management Ireland.

"The advertising industry in Ireland had a tough and challenging few years. There is a consensus that 2012...

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