Digital makes ground despite fall in advertising
Investment in Irish advertising will fall by 1 per cent this year. Without the expected continued surge in digital advertising the figure would be 5 per cent, according to annual predictions by Acce
Investment in Irish advertising will fall by 1 per cent this year. Without the expected continued surge in digital advertising the figure would be 5 per cent, according to annual predictions by Accenture Ireland.
"Overall, the market has shrunk by over 40 per cent from the peak of €1.2 billion in 2007," said Nina Gallagher, director of Accenture Media Management Ireland.
"The advertising industry in Ireland had a tough and challenging few years. There is a consensus that 2012...
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