The recent radio listenership data has shown increased usage of digital gadgets, says Saor Communications.
Comparing the Q4 2006 data to the new Q1 2007 data, the number of 15to 34-year-olds with MP3 players increased from 73 per cent to 78 per cent. And even more impressive is the appetite for plasma and LCD TVs.
Ownership has jumped over the past two quarters from 35 per cent to 39 per cent of 15to 34year-olds.
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