Some of the biggest opportunities in direct marketing these days are online, according to the head of the direct-response firm named Agency of the Year in the recent Irish Direct Marketing Awards.
Michael Killeen, managing director of Dialogue, which is based in Temple Bar in Dublin, said the postal side of the direct marketing business remained significant, but was only a part of an industry whose scope was expanding to website management and TV direct...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team