Diageo promotes responsible drinking
With the year's biggest drinking occasion coming up, Diageo Ireland is planning to invest €300,000 this month advising people not to overdo it.
With the year's biggest drinking occasion coming up, Diageo Ireland is planning to invest €300,000 this month advising people not to overdo it. It is its third biggest “brand'‘ spend of the season - The producer of brands such as Guinness, Baileys and Smirnoff will tomorrow launch the latest phase of its ‘Don't See a Great Night Wasted' sensible drinking advertising campaign.
Unlike the last campaign, which focused on TV, spend will...
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