Diageo promotes responsible drinking
With the year's biggest drinking occasion coming up, Diageo Ireland is planning to invest €300,000 this month advising people not to overdo it.
With the year's biggest drinking occasion coming up, Diageo Ireland is planning to invest €300,000 this month advising people not to overdo it. It is its third biggest “brand'‘ spend of the season - The producer of brands such as Guinness, Baileys and Smirnoff will tomorrow launch the latest phase of its ‘Don't See a Great Night Wasted' sensible drinking advertising campaign.
Unlike the last campaign, which focused on TV, spend will...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published
