Sunday July 5, 2020

Diageo boss threatens to scale back operations after 'political' campaign

Drinks giant Diageo, the owner of Guinness, has threatened to scale back its operations in Ireland if the proposed ban on alcohol sponsorship and advertising goes ahead.

15th June, 2013
The old gates to St James's Guinness Brewery in Dublin. Photo: Bloomberg

Drinks giant Diageo, the owner of Guinness, has threatened to scale back its operations in Ireland if the proposed ban on alcohol sponsorship and advertising goes ahead.

Diageo's country director, David Smith, said the proposals to ban sports sponsorship and billboard advertising by alcohol companies were "political headlines" that would force Diageo to cut back on its Irish operations.

"If our Irish business is diminished by this, there is less need to invest. If we...

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