Design-led dental brand launches in Ireland
Hello, a US company that claims to be the world's ''friendliest oral care brand, has launched in Ireland.
Hello, a US company that claims to be the world’s “friendliest” oral care brand, has launched in Ireland as it continues its bid to bring good design and kinder messages to dental care.
Founder and chief executive Craig Dubitsky, in Dublin for the launch, said he disliked the harsh red and blue palette and the aggressive marketing terms of the traditional oral care sector.
He said he did not want his mouth “killing ...
