Demystifying the Gathering

The initiative's marketing and communications director says the Gathering will be the biggest marketing initiative ever delivered in this country, writes Siobhán Brett.

6th January, 2013
Andrew Cowan, the Gathering's marketing and communications director: 'I'm very proud and I don't want it to fail.' Photo: Feargal Ward

The word 'diaspora' isn't one that is used with friends over a drink, according to Andrew Cowan. While Irish people everywhere have been getting their heads around the Gathering 2013, Cowan - the initiative's marketing and communications director - has been trying to demystify the concept.

"This will be the biggest marketing initiative ever delivered in this country," said Cowan. "As a result, I'm eager to get things right. To me, 'diaspora' sounds too wordy, too...

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