Dell eyes up the smaller picture
Dell’s golden reputation in Ireland suffered badly following its axing of 1,900 jobs at its Limerick plant. However, it hopes to regain some of its shine by refocusing on the lucrative SME market
Senior executives at Dell could be forgiven for feeling a slight sense of trepidation when getting off the plane in Dublin or Shannon these days. For many years, Dell was one of the poster boys for foreign direct investment in Ireland, providing thousands of jobs at its manufacturing plant in Limerick.
When it announced earlier this year that it was shedding 1,900 jobs in Limerick and shifting production to Poland, its reputation took something of...
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