Dell eyes up the smaller picture

Dell’s golden reputation in Ireland suffered badly following its axing of 1,900 jobs at its Limerick plant. However, it hopes to regain some of its shine by refocusing on the lucrative SME market

15th August, 2009

Senior executives at Dell could be forgiven for feeling a slight sense of trepidation when getting off the plane in Dublin or Shannon these days. For many years, Dell was one of the poster boys for foreign direct investment in Ireland, providing thousands of jobs at its manufacturing plant in Limerick.

When it announced earlier this year that it was shedding 1,900 jobs in Limerick and shifting production to Poland, its reputation took something of...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago