Customer is always right

A direct marketing conference has urged firms to engage more with their customers to develop a lasting relationship, writes James Enright

23rd April, 2011

Customer retention has become increasingly difficult for companies, with price being the key issue for holding onto business, a conference was told last week.

Speakers representing some of Ireland’s blue chip companies told the conference of the importance of building meaningful relationships with customers and listening to their needs to gain a competitive advantage.

Organised by the Irish Direct Marketing Association (IDMA), the conference focused on how to actively engage customers, enhance loyalty...

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