It’s not quite the bush telegraph, but word of mouth and a few well-placed messages are helping to sell one of the country’s fastest-growing franchise businesses.
When marketeer Alan Keane placed an A4 notice on the wall of Nolan Seafoods in Dublin a few months ago promoting cheap international telephone calls, China barely registered as a destination for calls routed by telecoms company Tele99.com.
Keane had a hunch that the...
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