Monday June 1, 2020

Crowd-sourced commercial

Bonfire is working on what may well be the first ever crowd-sourced radio commercial.

10th July, 2010

The agency is producing a radio advertisement for the not-for-profit organisation, which aims to encourage consumers to buy Irish-made goods.

The content is being sourced from members of the public who are being asked to read out a radio script posted on the website. Already, around 100 people have done this, some using the phone, and many of these voices will feature in the final ad. Today FM is donating airtime to...

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