CRM's proponents say it is a rapidly maturing technology that has much to offer modern firms, especially in a downturn. Brian Skelly reports.
The internet boom of the late 1990s was an inauspicious time for many technologies, not least customer relationship management (CRM). Lots of failed projects led to lots of annoyed customers which in turn caused a backlash against CRM providers. Now, CRM is back and looking quite different to the beleaguered beast of...
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