Wednesday September 23, 2020

CRM: The latest trends drive new features

The arrival of social media and mobile devices has triggered a wave of innovation in CRM software, writes Dermot Corrigan.

6th July, 2013
Yorick Astier, Oracle.

Technologies quickly moving from the consumer to the business space, such as social media platforms and mobile, are revolutionising the ways in which customers think about and interact with their favourite brands and businesses, while allowing for more sharing of information and flexibility in communication.

The latest CRM systems integrate easily with the different social networks customers tend to use, said Carmelisa Dunne, business development manager at Sage.

"One of the key areas of recent...

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