Wednesday August 12, 2020

CRM: stand and deliver!

What is CRM, and what can it do for your business? Brian Skelly looks at a technology that has sometimes fallen short of users' expectations. Is it finally ready to deliver?

3rd October, 2009

At its most basic, CRM is a software application that allows you to manage and, to a certain extent, automate three key commercial functions within your business - marketing, sales and customer service. So fundamental are they that some in the industry refer to them as the’ blessed trinity'‘.

Although the chill wind of recession is being felt in virtually every sector of the software industry, this - in a perverse way -...

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