Tuesday March 31, 2020

CRM: Right start is vital to get the best out of a system work best

Firms must be sure to get the customer relationship management (CRM) system which suits them best, writes Linda Daly.

19th February, 2012
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Neil Young, solutions architect, Ergo Software Solutions. Photo: Maura Hickey

Companies must take a bottom-up approach when adopting a customer relationship management (CRM) system, according to Neil Young, solutions architect, Ergo Software Solutions. Failure to involve staff on the ground - and garner support for the implementation of the system - could lead to its failure, he said.

"If you don't get that adoption correct at the start, negativity can spread quickly. You need senior level sponsorship, but the key to success of any CRM...

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