Friday September 25, 2020

CRM: Putting the individual first

The design of today's business systems should put the individual first, both customer and user writes Leslie Faughnan

23rd February, 2014
Gary Cullen, director of Provident CRM, Irish agent for Sugar CRM.

In general everyone wants the same thing, sales and marketing support. Often senior management is simply trying to gain more insight into their sales channel. ''That's all fine, but also very basic, said Gary Cullen, director of Provident CRM, Irish agent for Sugar CRM, the only commercial open source product in this category.

''Today the dynamic and forward looking use of customer relationship management [CRM] is focussed more on the customer experience rather than the...

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