Tuesday November 24, 2020

CRM: Phased approach is the key to success

Staff need to be brought on-message as the system is rolled out step-by-step, writes Caroline Allen.

24th February, 2013
Neil Young, solutions architect with Ergo: 'The key to success of any CRM system is to get your staff involved.' Photo: Maura Hickey

An increasing number of companies are looking to Customer Relationship Management (CRM) to deal with their expanding relationship base, according to Neil Young, solutions architect with Ergo.

"While customer relationships are important to every business, most organisations, regardless of scale and sector, will need to manage multiple types of relationships. Many find their existing systems are just not flexible enough to accommodate this," said Young.

CRM involves a company-wide approach, in which the customer is...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 10 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago