Tuesday September 29, 2020

CRM: No longer a niche

CRM has extended to reach into every aspect of business activity, reports Leslie Faughnan

23rd February, 2014

ustomer relationship management (CRM) has been in the ICT and management jargon lexicon for more than two decades, suggesting it is a mature and well-established function in every business at this stage. But while that is largely true in terms of recording information about customers and transactions, it is questionable whether the usual accompanying mantra putting the customer at the centre' is anything like universal.

The fundamental requirements of any CRM system are that it...

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