CRM: Mobility adds value to crm

If ever we needed proof that mobile CRM is taking off, it's the prediction by Gartner that mobile CRM apps will grow by 500 per cent in 2014.

Cloud-based CRM might be an obvious choice to simplify the delivery of services to mobile workers, but the choice of infrastructure isn't as clear-cut as some might think.

If ever we needed proof that mobile CRM is taking off, it's the prediction by Gartner that mobile CRM apps will grow by 500 per cent in 2014.

Employees want access to information and they want it now in a user-friendly, intuitive, smart device interface, irrespective of time of day or location.

It's an issue that's raised with David Beard, CRM principal with Sage CRM, on a daily basis.

''The big one for ...