Tuesday November 24, 2020

CRM: Marketing concepts grow from moments of insight

CRM can transform raw data into valuable business intelligence, writes Dave Boland.

24th February, 2013
Dave Muldoon, chief executive of iSite: 'We are trying to make the system as simple as possible for marketers to use.' Photo: Tony O'Shea

There are two distinct ways of bringing a message about technology to the public. A provider can go into great detail about the architecture of the system, and talk knowledgeably about its capabilities and its scalability.

Alternatively, they could simply allow the technology to speak for itself, by demonstrating what it can do in the real world.

Dublin-based IT firm iSite has, in its partnership with Tourism Ireland, a good example of how CRM can...

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