There are two distinct ways of bringing a message about technology to the public. A provider can go into great detail about the architecture of the system, and talk knowledgeably about its capabilities and its scalability.
Alternatively, they could simply allow the technology to speak for itself, by demonstrating what it can do in the real world.
Dublin-based IT firm iSite has, in its partnership with Tourism Ireland, a good example of how CRM can...
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