CRM: How to be customer centric
Putting the customer at the centre is only one of the many aims of CRM vendors.
Putting the customer at the centre is the traditional mantra of CRM vendors, but at least one Irish consultant believes that this does not begin to cover the reach of a modern CRM solution.
"The customers or the prospects do not exist or act in isolation, and you want to know how they behave in relation to, for example, alternative sellers or services," said Gary Cullen, director of Provident CRM, Irish agent for Sugar CRM,...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine