Saturday September 26, 2020

CRM: Harnessing the power of the cloud

Using cloud-based CRM is helping a lot of firms, both small and large, to survive and thrive through the downturn, writes Lorraine Courtney.

19th February, 2012
Colin Cassidy, Microsoft Ireland's small medium business and distribution group lead. Photo: Chris Bellew

Your hair salon sends you a birthday card. An online shop emails you details of special offers. A theatre you once visited texts you giving the giving the times and availability of seats for a play you have been meaning to see. Another email arrives - it's the restaurant with your booking: just click to confirm a party of five. Companies waiting to satisfy your every whim?

It sounds like consumer heaven, but it is...

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