Wednesday August 12, 2020

CRM: Get social: taking CRM to the next level

The advent of social media is propelling organisations towards real-time CRM.

6th July, 2014

The advent of social media is propelling organisations towards real-time CRM. We're probably all familiar with the Pareto Principle as it applies to sales: 80 per cent of business typically comes from 20 per cent of customers.

In fact, research suggests that a 5 per cent reduction in business lost can generate anything between 25 and 85 per cent additional organisational profit.

It's perhaps the strongest argument for hanging onto those hard-won customers, but is it also a cogent argument...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 7 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago