CRM: Effective relationship management
Customer Relationship Management (CRM) is a business technology niche that was carved out initially as a software category.
Customer Relationship Management (CRM) is a business technology niche that was carved out initially as a software category by Siebel Systems, which grew to a 45 per cent market share a decade ago. It was bought by Oracle in 2005. Siebel was the pioneer, but was soon joined by SAP and Peoplesoft and others in the top-end, high-powered enterprise management systems market.
CRM grew to some extent from the older `contact management' software category, which simply kept...
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