CRM: Comprehensive is the key

There is still a common misunderstanding of how comprehensive and central a CRM system can be in the business, Leslie Faughnan reports

23rd February, 2014
Kieran McDonnell, Dynamics business manager at Microsoft Ireland.

ustomer relationship management (CRM) as a technology set may be mature, but in many respects it is still not fully understood generally by business and even by some users. ''Businesses are still saying, in effect We need CRM to get new customers' and that is valid up to a point but it's really only one pane in the window, said Kieran McDonnell, Dynamics business manager at Microsoft Ireland.

''It reflects the traditional sales philosophy about...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The year in review

Newsround: What Thursday’s papers say