Thursday September 24, 2020

CRM: Choosing a solution

As CRM technology continues to evolve, the various vendors involved have developed a wide range of different solutions within the broad sector, writes Dermot Corrigan.

6th July, 2013
Kieran McDonnell, business manager, Dynamics, Microsoft Ireland. Photo: Fennells

While a large multinational and a local SME might both be using a CRM system to record and direct their interactions with their customers, the actual processes and modules involved may differ greatly.

This means that businesses should think carefully prior to making any actual CRM investment decision, asking themselves questions to get a clear idea of what they really require, according to Gary Cullen, director, Provident CRM. "You should be clear in what they...

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