Crisp new approach for marketing brothers
William and Michael Rochford, the brothers behind specialty marketing firm BR Foods, are investing €1 million to launch their own range of hand-cooked crisps.
Company: Bill & Mick's
**Product:** gourmet hand-cooked crisps
**Founders:** William and Michael Rochford
**Location:** Dublin
**Investment:** €1 million
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William and Michael Rochford, the Dublin-based brothers behind specialty marketing firm BR Foods, are investing €1 million to launch their own range of hand-cooked crisps.
The brothers are working with Largo Foods in Meath to produce Bill & Mick's Real Irish Gourmet Hand Cooked Crisps with a range of three flavours costing from €2.39.