Crisp new approach for marketing brothers

William and Michael Rochford, the brothers behind specialty marketing firm BR Foods, are investing €1 million to launch their own range of hand-cooked crisps.

William Rochford at the launch of the new Bill & Mick's range of gourmet hand cooked crisps. Photo: Maxwells

Company: Bill & Mick's

**Product:** gourmet hand-cooked crisps

**Founders:** William and Michael Rochford

**Location:** Dublin

**Investment:** €1 million

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William and Michael Rochford, the Dublin-based brothers behind specialty marketing firm BR Foods, are investing €1 million to launch their own range of hand-cooked crisps.

The brothers are working with Largo Foods in Meath to produce Bill & Mick's Real Irish Gourmet Hand Cooked Crisps with a range of three flavours costing from €2.39.