Saturday October 24, 2020

Creative thinking, from concept to creation

By generating an experience rather than a traditional picture for property end users, designers are using authentic creative thinking and virtual reality to offer customers unprecedented insight into new designs

22nd October, 2017
ODKM residential interior and exterior renders

‘Creative thinking’ is the buzz phrase of the moment in the business world. It’s a way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions.

Companies across industry sectors are beginning to realise the benefit and value that creative thinking can add to their business – not least the financial value. So the lines between creative and corporate worlds become entwined.

A certain level of discomfort...

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