Saturday October 24, 2020

Creative thinking, from concept to creation

By generating an experience rather than a traditional picture for property end users, designers are using authentic creative thinking and virtual reality to offer customers unprecedented insight into new designs

22nd October, 2017
4
ODKM residential interior and exterior renders

‘Creative thinking’ is the buzz phrase of the moment in the business world. It’s a way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions.

Companies across industry sectors are beginning to realise the benefit and value that creative thinking can add to their business – not least the financial value. So the lines between creative and corporate worlds become entwined.

A certain level of discomfort...

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