Friday May 29, 2020

Craft council plans a marketing blitz

The Irish craft industry stagnated in the boom years, but the sector now wants to build on consumers’ developing appetite for all things local

10th July, 2010

Ireland’s craft industry is gearing up for a marketing blitz in 2011 as it raises its public relations game and lobbies government for funding to support more advertising and promotions.

With next year designated the Year of Craft, the Crafts Council of Ireland is planning a range of measures spanning education, training and sales as it seeks to develop new channels for craft makers to sell their wares and match more consumers with the...

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