Cracking year for Easter egg sales
Irish consumers will spend up to €32 million on five million chocolate eggs this Easter, with the average household buying five eggs, writes Michelle Devane.
Irish consumers will spend up to €32 million on five million chocolate eggs this Easter, with the average household buying five eggs, writes Michelle Devane.
Easter is the second biggest sales period of the year for chocolate-makers after Christmas, with the adult Easter egg market worth over €8 million.
Cadbury’s claims the biggest share of the Easter egg market followed by Nestle. Irish chocolate makers such as Lily O’Briens, Lir and Butlers have been targeting...
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