Monday September 21, 2020

Cover Story: Time to go mobile

Irish businesses are realising that mobile apps are not a novelty, and are likely to be an important communications channel to their customers, writes Dick O'Brien.

4th March, 2012
Padraig Shanley, managing director, iMobile. Photo: Maura Hickey

Such has been the uptake of smartphones that it is easy to forget that the market is less than five years old. While phones bearing the 'smartphone' tag have been around for a little longer than that, it was really the launch of Apple's original iPhone in 2007 which vaulted the form factor into the mainstream.

Apple was quickly followed by Google, whose Android operating system now features in a range of handsets from manufacturers like...

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