Cover Story: The mobile surge

Cover Story: The mobile surge
Amanda Roche Kelly, managing director of Just-Eat.

Online ordering is nothing new, but the past year has seen a massive increase in interest on the back of greater mobile usage, according to Amanda Roche Kelly of

The surge in smartphone usage in recent years is having a direct impact on the food sector. Greater use of apps is driving more takeaway business online.

''About 55 per cent of the market now is online. We launched our app in October and that has made a massive difference. We always had a mobile site so that you could order from your mobile, but the app has transformed the market now for us. We've...

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