Corporate reputations in spotlight

Dublin-based reputation consultancy Corporate Reputations is launching its third annual Ireland RepTrak 2012 study, the most comprehensive study of corporate reputations undertaken in Ireland and part

4th December, 2011
Corporate reputations in spotlight
Niamh Boyle, managing director, Corporate Reputations.

Dublin-based reputation consultancy Corporate Reputations is launching its third annual Ireland RepTrak 2012 study, the most comprehensive study of corporate reputations undertaken in Ireland and part of the largest study of corporate reputations in the world.

Irish firms are becoming increasingly interested in preserving and enhancing reputations, relying more on the support that tends to vanish when reputation collapses, according to Niamh Boyle, managing director of Corporate Reputations.

"Ireland has always been about brand, rather than...

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