Wednesday October 21, 2020

Core sets its sightson big data

Ireland's largest media group makes senior appointment to target data-driven business, writes Siobhan Brett.

4th May, 2014
Brendan Bourke, chief data officer, Core Media. Picture: Feargal Ward

Core Media, Ireland's largest media-buying group, has become the first media agency in the country to appoint a chief data officer, a decision indicative of grand plans for the future in the area of data-driven business.

An area of growing interest to advertising agencies, ''big data in media terms involves collecting information from multiple sources to gain enriched insights into consumer behaviour, with very precise metrics.

Described by the group as a ''major statement of...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 9 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago