Contestants pay price for angry words

Brendan Behan once said that, other than your own obituary, ‘‘there is no such thing as bad publicity’’.

20th January, 2007

Brendan Behan once said that, other than your own obituary, ‘‘there is no such thing as bad publicity’’.

The Carphone Warehouse, however, has decided that positioning your brand at the centre of an ever-increasing storm over racism can be equally undesirable.

The company which has invested about stg£3 million (€4.5 million) a year in sponsoring Big Brother since 2004 and Celebrity Big Brother since 2006, last week withdrew its sponsorship of...

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