Consumers stick with brands they can trust

Brands have a responsibility to recognise that children are consumers too, but that they need to be treated with respect and care, writes Sheena Horgan

5th March, 2011

With Fairtrade Fortnight just gone and International Consumer Day on the way (March 15), it’s a goodtime for marketers to reflect on the changing habits of Irish consumers.

Fairtrade Fortnight illustrates the appetite for green and ethical issues and the willingness of consumers to engage with brands that pursue these ideals.

This is in sharp contrast with Celtic tiger consumer ism which pursued brands to feed a materialist ideal. This fundamental shift in behaviour...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago