Consumers stick with brands they can trust
Brands have a responsibility to recognise that children are consumers too, but that they need to be treated with respect and care, writes Sheena Horgan
With Fairtrade Fortnight just gone and International Consumer Day on the way (March 15), it’s a goodtime for marketers to reflect on the changing habits of Irish consumers.
Fairtrade Fortnight illustrates the appetite for green and ethical issues and the willingness of consumers to engage with brands that pursue these ideals.
This is in sharp contrast with Celtic tiger consumer ism which pursued brands to feed a materialist ideal. This fundamental shift in behaviour...
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