Consumers stick with brands they can trust
Brands have a responsibility to recognise that children are consumers too, but that they need to be treated with respect and care, writes Sheena Horgan
With Fairtrade Fortnight just gone and International Consumer Day on the way (March 15), it’s a goodtime for marketers to reflect on the changing habits of Irish consumers.
Fairtrade Fortnight illustrates the appetite for green and ethical issues and the willingness of consumers to engage with brands that pursue these ideals.
This is in sharp contrast with Celtic tiger consumer ism which pursued brands to feed a materialist ideal. This fundamental shift in behaviour...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published
