Consumer agency highlights Twitter case

What do you do when your company’s name is ‘taken’ on Twitter by someone who does not use the account? That’s the situation that faced Ireland’s National Consumer Agency.

2nd October, 2010

What do you do when your company’s name is ‘taken’ on Twitter by someone who does not use the account? That’s the situation that faced Ireland’s National Consumer Agency.

‘‘We wanted to establish a presence on Twitter to keep consumers informed about the latest news,” said Tom Rogers, the agency’s communications manager.

‘‘When we looked for @NCA, we found it was already...

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