Connected News: Basketball World Cup sets social media records

The 2014 FIBA Basketball World Cup, which ended last month, set new records across social media.

The 2014 FIBA Basketball World Cup set new records across social media.

The 2014 FIBA Basketball World Cup, which ended last month, set new records across social media. The tournament recorded 30 million views on its YouTube channel, doubling its number of subscribers with more than 126,000 people now following FIBA on the platform.

''Spain 2014 was a sensational event for FIBA and for YouTube. The FIBA digital team created tonnes of audience engagement by posting lots of high-quality clips and highlights that helped fans ...