Confidence is the key to engaging marketing

Identify your reader and write according to their needs, wants and interests

15th June, 2014
Denise Fay, founder and director of Achieve Marketing.

The key to all marketing - and don't forget your copy is the hidden secret to successful marketing - is to be familiar with your audience so your words can target them directly and precisely.

Doing this right requires far more than a list of names. You need a clear idea of their needs, their desires and, most importantly, how they like to be spoken to.

One of the most common mistakes I see is...

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