Confidence is the key to engaging marketing
Identify your reader and write according to their needs, wants and interests
The key to all marketing - and don't forget your copy is the hidden secret to successful marketing - is to be familiar with your audience so your words can target them directly and precisely.
Doing this right requires far more than a list of names. You need a clear idea of their needs, their desires and, most importantly, how they like to be spoken to.
One of the most common mistakes I see is...
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