Confidence is the key to engaging marketing

Identify your reader and write according to their needs, wants and interests

15th June, 2014
Denise Fay, founder and director of Achieve Marketing.

The key to all marketing - and don't forget your copy is the hidden secret to successful marketing - is to be familiar with your audience so your words can target them directly and precisely.

Doing this right requires far more than a list of names. You need a clear idea of their needs, their desires and, most importantly, how they like to be spoken to.

One of the most common mistakes I see is...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago