Competition hots up as 3 enters mobile market

Singing cherries?

TV viewers may be wondering what the recent ads for 3, the third-generation mobile phone operator, were all about.

The competition for 3G telecoms consumers is intense, so the operators are really trying to get our attention.

Hutchison's “3'‘ offering is widely expected to launch next month. With a mobile phone price war looming, existing operators are expected to increase their spends.

The media spend by telecoms operators has already increased ...