Tuesday March 31, 2020

COMMENT: Why Apple matters to non-geeks, too

Thought tonight’s new iPad launch was just for geeks? Think again. Adrian Weckler looks at the company's intimidating financial prowess.

7th March, 2012
2
'For every one per cent that Apple's share price moves this evening, €3.5 billion will be gained or lost.'

Think tonight’s new iPad launch is just about geeks and technology?

Here are a few facts that might make you think differently.

**1.** Apple now has over $100 billion (€76 billion) in cash.

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