COMMENT: Radio's signal stays strong

There's some good news for everybody from the audiences, as radio continues to reach 85 per cent of us, writes Catherine O'Mahony.

2nd February, 2012
The advertiser-friendly youth market still likes radio, with 82 per cent still tuning in daily.

So the latest Joint National Listenership results are out, a volume of data so large and diverse that it allows just about every radio station to claim some kind of triumphant victory, no matter how arcane.

JNLRs are pretty much a currency for radio when it comes to seeking advertising revenue, so every point scored counts.

There are, however, some indisputable facts from the latest report, which covers the full year of 2011.

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